The BS Factor
In every business, there is a lot of scheming and plotting to get accounts. Presentations mean a lot. Not just the financial charts or 8-inch-by-10-inch glossy renderings of a stage, but of the presenter himself. Whether we like to admit it or not, lighting and set designers are salesman. And as we sell ourselves to any potential client there is one thing we must be able to deliver on demand without any hesitation whatsoever — BS.