Sex Sells, Compliance Saves
“As a rock star, I have two instincts: I want to have fun and I want to change the world.” — Bono
On a recent late spring day, a rock star walked out on stage before a live audience of 5,500 very enthusiastic people. It was a big stage with a huge video backdrop framed by black soft goods that were splayed by parallel beams of white light. As the man in a black shirt, jeans and tennis shoes made his way downstage center, the house erupted in wild applause. And then he pitched the new Apple iPhone.