TikTok ‘In The Mix’ Festival
Tom Sutherland of DX7 DESIGN brings us inside the live-streamed 5-hour event, the ‘TikTok In The Mix Festival’ which took place in front of a sold-out crowd of 17,000 music fans at Sloan Park in Mesa, AZ. Billed as “the first-of-its-kind live global experience on TikTok,” they brought in 9.6 million viewers tuning in live, and set a viewing record of 33.5 million viewers counting the original broadcast and three rebroadcasts.