Morgan Wallen’s $284.8 million gross over 48 shows* is but one example of his meteoric rise over the past few years. The Creative Direction by Cort Lawrence and Anders Rahm with the Production Designer and Lighting Director Zac Coren reflected the artist’s accent. Coren, whose been with Wallen for five years, noted, “We wanted to create something that feels as big as he is right now. So we brought in some elements that we’ve wanted to add for a while but didn’t have the opportunity to use until now like more pyro, lasers and a larger lighting rig. We really put together a show the way we have always wanted.”
*The Top Tours of 2023 List order and grosses were sourced from Pollstar (www.pollstar.com) and Billboard (www.billboard.com). Data is from Nov. 17, 2022 to Nov. 15, 2023 (Pollstar) and Nov. 1, 2022 to Sept. 30, 2023 (Billboard).
