The Chemical Brothers: Live Again ft. Halo Maud
UK electronic music group, The Chemical Brothers, embraced virtual production technology in the music video for their single, “Live Again.” Shot at ARRI’s Virtual Production Stage in London, Lux Machina worked alongside partners ARRI and Creative Technology, leading the camera tracking team and operating the servers used in the production.
Helmed by directing duo Dom&Nic, the video follows a dancer emerging from a trailer into several different environments, filmed as one continuous shot. Harnessing the power of Unreal Engine’s Virtual Production toolset, Arri, CT, and LuxMC provided the production with virtual control of the environments, ensuring a smooth transition between each setting with the use of a single camera shot. This method eliminated the need to travel to different locations or even move to another sound stage, allowing for an incredibly quick turnaround. Equipped with state-of-the-art camera tracking and designed as a practically 360-degree LED Stage, ARRI’s Virtual Production studio is well equipped to handle a VP shoot like this. Delivering edgeless ICVFX shots, flawless reflections, and larger-than-life content that actors can respond to in real-time, stages like this can greatly reduce the need for post-production VFX.
“This is an idea that could not really have been achieved with traditional filmmaking techniques,” the directors said. “We created virtual CGI worlds and used long unbroken camera takes, without edits, moving between those different worlds seamlessly with our hero character.”
For Lux Machina, the project is a testament to the power of collaboration and innovation, setting a new standard for the music industry.
This case study was shared from Lux Machina. Learn more about what they offer and their expertise at www.luxmc.com
Disguise Debuts the Power of Virtual Production Live at SXSW
Disguise, a global leader in powering real-time visuals for everything from Beyoncé concerts to Amazon Prime shows, is partnering with UK House to bring a state-of-the-art virtual production studio to SXSW for the very first time. Visitors to the venue at Downright Austin can hop on a motorbike from UK to U.S. in an immersive experience in partnership with the UK Advertising Exports Group (UKAEG). Visitors will also experience first-hand how a commercial can be filmed using a virtual production studio in their Accelerator Course taster for Advertising along with other special events and talks.
“Disguise sits at the intersection between technological innovation and creative storytelling – unleashing game changing possibilities for immersive experiences and entertainment. In our first-ever appearance at SXSW, in partnership with UK House, we are thrilled to bring a taste of the same technology powering Adele’s Las Vegas residency, the NBA’s state-of-the-art LED court for All-Star 2024, Snapchat’s AR integration and Hollywood blockbuster films to Austin,” said Disguise CXO Alex Wills. “Together we will explore how to stand out from the crowd, get people talking about your brand and create the most immersive, engaging concerts, experiences and films the world has seen.”
Starting March 8, Disguise will host a 4-day program with five different talks, exclusive demos, a taster course for virtual production and a full-day immersive activation. Attendees can visit Disguise’s virtual production studio at UK House at Downright Austin.
Visitors can explore even more talks on AI, spatial computing and immersive brand campaigns in the studio’s full schedule that can be viewed at https://www.disguise.one/en/visit-us-sxsw
