Step Into the Light on ADJ’s 2024 Road Tour

The ADJ team is preparing to hit the road this summer and fall bringing the latest ADJ lighting technology to a city near you. These free events will provide an opportunity for audio, video and lighting professionals to gather and network, check out the latest ADJ fixtures and learn about some of the technology behind them from a series of short but information-packed educational presentations.

Each stop on the ‘Step Into The Light’ road tour will be hosted at the facility of one of ADJ’s local partners in a different city around the USA. Open to all lighting professionals – including LDs, techs and production/rental company owners and managers – as well as students studying entertainment technology, these informal gatherings will be great for networking. They will also offer an opportunity to see firsthand ADJ’s latest fixture releases, including the Vizi Beam CMY, Focus Spot 7Z and Vizi Beam RX2 automated luminaires, the IP65-rated Hydro Hybrid, Jolt Panel FXIP and Jolt Bar FXIP, and the high resolution WMS2 LED video panel and Pixie Curve 60 90-degree curved LED pixel batten. Throughout each event there will also be a series of short educational presentations covering the following topics:

IP65: What and Why?
Following a quick explanation of exactly what IP65 means, this session will cover the advantages of choosing fixtures from ADJ’s IP65-rated range. These luminaires offer more rugged exterior housings that are ‘weatherproof’ and therefore ideal for exterior use and for production applications. They are also a great choice for permanent indoor installation as their sealed casings prevent the ingress of dust, which allows for a reduced maintenance schedule.

LED Video Panels: Setup & Control
LED panels provide a flexible and scalable solution for displaying video content but can be complex to configure. This session will provide a brief explanation of sending/receiving cards in processors and panels, as well as explaining the process of configuring your video wall with Nova LCT. It will also cover factoring pixel counts, limitations of processors and selecting the right processor for the job, as well as understanding redundancy with LED video.

The Importance of Quality of Light
Busting through the jargon, this session will explain CRI and TM30 as well as how they are used to measure a fixture’s ability to render colors accurately. We will also talk CCT (Correlated Color Temperature), Lumens and Lux, including an explanation of how to interpret these figures for different applications, and provide guidance on understanding a Photometric Chart.

Introducing Aria X2
Following a brief recap on the evolution of wireless DMX and fixture management offered by ADJ Group over the years, this session will introduce the new Aria X2 wireless management suite. It will explain mesh network technology, frequency agility, and the many benefits and practical applications offered by Aria X2, including wireless DMX with RDM, remote fixture configuration via BTA and OTA firmware updates. It will also explain how to integrate existing WiFly fixtures – as well as other wireless DMX systems – with Aria X2.

“We can’t wait to get out on the road and meet customers both old and new on the 2024 ‘Step Into The Light’ tour,” comments ADJ USA’s Director of Sales, Alfred Gonzales. “Our road tours are always a great opportunity for our team to spend quality time with customers and users, showcasing what the latest fixtures have to offer. However, we appreciate that attending a tour stop is an investment of time for attendees, especially those who have to drive a significant distance. Therefore, this year we’re dialing up the educational content to include a series of informative presentations which will enhance each tour stop, complementing the informal networking and fixture demos.”

In addition, ADJ’s sister company, Avante Audio, will also be present, showcasing the incredibly compact yet impressively powerful Imperio Pro line array system, which will provide sound for the tour. Experience this mini line array system firsthand and be amazed by its remarkable performance.

The ADJ Step Into The Light Road Tour will kick off with open house events at ADJ’s Los Angeles HQ on August 13 and Florida showroom on August 15, before heading out for a first phase of dates in Nashville, New York, and Phoenix throughout August and September. A second phase in September, October, November and December will be announced soon, with destinations including Las Vegas, San Diego, Dallas, Houston, Portland, Denver, Virginia Beach and St. Louis. Although the tour stops are free to attend, please RSVP using the links below to help us cater for everyone.

Tour Dates (Phase 1):

August 13 – Los Angeles, CA @ ADJ Showroom
6122 S. Eastern Ave., Los Angeles, CA 90040 (11am-5pm)

August 15 – Hollywood, FL @ ADJ Florida Showroom
2901 Simms St., Suite F, Hollywood, FL 33020 (11am-5pm)

August 20 – Nashville, TN @ Main Light
12630 Old Hickory Blvd., Antioch, TN 37013 (11am-4pm)

August 26 – New York, NY @ 230 Fifth Rooftop 
230 Fifth Ave., New York, NY 10001 (3pm-7pm)

September 11 – Phoenix, AZ @ Lit Light
3502 E. Broadway Rd., Phoenix, AZ 85040 (12pm-5pm)

Click here to RSVP for these free events: https://www.adj.com/news/post/step-into-the-light-road-show-press-release

Further information from ADJ: www.adj.com