AOTO is a world-class provider of intelligent visual communication solutions catering to a broad spectrum of industries including film and television, advertising, government and enterprises, leasing, education, banking, communications, landscape lighting, and digital creativity. With 31 years of history and experience, AOTO has been part of 15,000+ global projects and holds 600+ patents and copyrights. Over the years, AOTO has built an excellent and stable management team and has attracted a group of professional talents with rich experience and knowledge. They have 1,500+ employees worldwide, with approximately 400 of them dedicated to research and development.
Recently, PLSN asked the AOTO team to share with our readers a bit more information about AOTO’s work in the entertainment market segment, especially in Virtual Production. As one of the must-see exhibitors at InfoComm, we get a look at what to expect at the AOTO booth #W1625 in Las Vegas this June.
Tell us about AOTO, your team, and the expertise AOTO brings to its products?
AOTO stands at the forefront of LED display technology, integrating extensive industry expertise across multiple sectors to innovate and deliver high-quality solutions.
AOTO’s global presence includes 19 subsidiaries, among which are strategically located branches in the USA, UK, Spain, Japan, and Hong Kong. These locations enable us to serve a diverse range of industries including film production, finance, advertising, education, rental services, cultural tourism, and digital content. This broad expertise is crucial in enhancing our product offerings such as the CV series for commercial displays and our innovations in virtual production, both being highlighted at this year’s InfoComm.
AOTO’s CV series has been implemented globally with great success, receiving outstanding feedback from clients in various sectors. These projects underline our capability to meet specific industry needs with precision, whether in fixed installations for commercial use or dynamic environments for virtual productions, highlighting our commitment to pushing the boundaries of LED technology.
Talk about how AOTO works in the Virtual Production market?
AOTO is a pioneer in the Virtual Production market, enhancing on-set environments with our advanced LED display solutions, including RGBW technology. Our RGBW panels, which add a white sub-pixel to the standard RGB configuration, offer full-spectrum lighting. This feature is crucial for achieving the highest color fidelity and natural lighting effects on camera, making them ideal for dynamic and complex productions. This capability ensures that AOTO’s high-resolution panels not only provide vibrant visuals but also support the critical need for color accuracy and visual consistency in virtual production settings.
What are some of the main things that AOTO understands about the Virtual Production market?
AOTO understands the critical need for high-resolution, high-refresh-rate, and color-accurate displays in Virtual Production. We recognize that seamless integration and low latency are essential for realtime content rendering. Our deep industry experience ensures that we deliver reliable and scalable solutions tailored to the unique demands of Virtual Production, helping creators push the boundaries of storytelling.
What are some highlight projects that AOTO has been involved with in the Virtual Production market?
AOTO has powered over 67 high-quality XR studio projects globally, including these notable ones:
- In the USA: AWS Lab for R&D; Golden Hour Studios; Los Angeles Center Studios Stage 4; Meta Studio; Meta Video Productions (MVP); Microsoft Studio; NVIDIA Studio; Stargate Studios; Studio Labs; and Vossler Studios
- In Mexico: Estudios Churubusco
- In Japan: Toei VP Studios
- In China: Tencent CDD Studios; and Votion Studios (Hong Kong)
- In Korea: VIVE Studios; and Xon Studios
- In Turkey: EMN Tech Studios
- In Thailand: L&E Beyond VP Studios
Among our notable projects is our involvement on the Warner Bros. Pictures’ film The Batman, where AOTO’s LED technology played a crucial role in the production. With over 2,000 ultra-fine 1.5mm AOTO LED panels, the film brought Gotham City to life with remarkable clarity and depth. Each panel acted as a portal to this iconic city, enhancing the narrative with striking visual precision and intensity, showcasing AOTO’s expertise in major film productions.
Additionally, AOTO’s LED technology has been utilized in the Apple TV+ streaming series Masters of the Air, and various projects by Amazon Prime produced on the Simplemente/Churubusco LED stage, further demonstrating our capability to deliver cutting-edge visual solutions for high-profile film and broadcast productions. These projects highlight our commitment to providing state-of-the-art technology that enhances the storytelling experience.
What are some of the products AOTO will be showing at InfoComm?
At InfoComm this year, AOTO is showcasing our CV-MIP series, renowned in the commercial display sector. The series has been exceptionally well-received, with recent installations in Chicago delighting customers due to its superior contrast, color consistency, and image fidelity. Its lightweight design and ease of maintenance have been particularly praised during our exhibit in San Jose’s Silicon Valley Center. The CV-MIP series, available in 0.9, 1.2, and 1.5 mm pixel pitches, has impressed numerous visitors and received excellent feedback at various international installations. So, our focus at InfoComm is to showcase the versatility and advanced capabilities of our CV series in the commercial display sector, alongside our cutting-edge solutions in virtual production, demonstrating our commitment to excellence and innovation in diverse applications.
AOTO is also excited to unveil more groundbreaking innovations at InfoComm 2024. Curious about what’s next from AOTO? Stay tuned.
If you are coming to InfoComm be sure to visit AOTO at Booth #W1625. Also anytime year-round, for personalized demos or to schedule a meeting, contact our AOTO USA sales team. We always look forward to connecting with you.
Website: www.aoto.com
Email: led@aoto.com
Telephone number: 949-421-3104
Address:
AOTO Electronics (US) LLC,
15261 Barranca Pkwy,
Irvine, CA 92618
