Rogier Trok joins the Avolites international team as sales and technical key account manager for mainland Europe, where he will be based in the Netherlands, and overseeing and coordinating with the pan-European distribution network there. His work will include assisting distributors with sales and demonstrations as well as console and media server training, and ensuring that, in his words, “The users of these great products are always smiling!”
Trok brings onboard 20 years of rental company experience as a lighting technician, lighting designer, and project manager. Having been right at the sharp end of the production process, he understands the essence of solid and efficient technical support. He also worked at Avolites’ Dutch distributor, Fairlight, providing console and media server training, garnering valuable experience related to the needs and demands of a distributor. Understanding the fundamentals of running a busy distribution network is one of multiple skills he brings to the team. Another is his passion and dedication to the industry.
Trok has also taught technical theater—programming, focussing, technical drawing, networking, etc.—at Deltion College in Zwolle, Netherlands. He enjoyed teaching so much that he studied for a pedagogical and didactic certificate to teach level four secondary vocational education classes in the Netherlands, and was embroiled in this when Avolites called.
As if all of this already didn’t make him ideal for the job—Trok has also always been an Avolites user. His first Avo console—a Pearl—was purchased aged 16, which he recalls as “beautifully made with wooden sides,” so he has had a very special affinity with the brand throughout his professional career.
He believes that Avolites has carved out a great reputation for manufacturing reliable, intuitive, and user-friendly products with excellent software that provide straightforward and logical solutions for complex and creative control challenges. He was “absolutely delighted” to be offered the chance to join the team. “It’s a truly impressive brand with a great history fully rooted in our industry, and a reputation for initiating so many cool features,” he commented, adding that coupled with the teaching, training, and console field experience, he brings SERIOUS enthusiasm and energy to planet Avolites.
Trok underlines the importance of still being an active and hands-on console operator, describing it as the best way to understand end-user experiences and assist them technically, practically, and quickly. His role will also embrace establishing, building, and developing new and existing relationships, and funnelling vital real-time feedback to be used for future product development.
Avolites MD Paul Wong stated, “Rogier brings massive industry knowledge and as an experienced Avolites user is a perfect fit to further strengthen our position in Europe. Rogier’s main task will be working closely with and supporting our expanding distribution network in mainland Europe. We’ve known Rogier for many years and are delighted to welcome him to the Avolites team.”
Further information from Avolites: www.avolites.com
