The stats are in for the 2024 NAMM Show, and while the annual event is still working its way back from its pre-pandemic glory in January 2020, with 62,000+ show attendees in January 2024 vs. 115,000 in January 2020, John Mlynczak, NAMM president and CEO, remained bullish on the importance of attending the annual convention for attendees and exhibitors alike.
“The 2024 NAMM Show was an overwhelming success that energized our organizations’ members and accelerated the positive momentum for the entire global music industry,” Mlynczak said, in a statement. “We stayed laser-focused on bringing together the right mix of companies, buyers, international attendees, influencers, media, and artists from across our global industry to empower the relationships that have built and will continue to grow our industry.”
The 2024 NAMM Show ran for four days from Jan. 25-28, with 1,600+ exhibitors representing 3,500+ brands from around the globe. Those attending traveled near and far to attend the show, with more than 10,000 international attendees from 125 countries, regions and territories.
The exhibition featured four full main halls of exhibits, plus two packed levels of Pro Audio in the north halls, and while the total attendee count was down from 2020, NAMM reported the largest-ever percentage of buyers and influencers from all sectors, including 2,000+ global media, social influencers, and content creators reaching over 120 million followers.
The event also proved to be a magnet for more than 6,700 students, educators, and non-profit leaders, and there were also more than 250 educational sessions featuring 650+ speakers. Finally, NAMM is reporting a record number of submissions for NAMM Best in Show awards.
“NAMM 2024 delivered in every possible manner, from artist performances on multiple stages around the Show to executives and emerging industry leaders delivering key messages inside the convention center, as well as hundreds of global brands announcing new visions, products, and partnerships,” said Tom Sumner, NAMM chairman and president of Yamaha Music USA. “We’re excited to keep bringing the industry together every January, producing the world’s largest opportunity to gather and do business.”
For more information, go to www.namm.org
