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The Vendor-Client Partnership

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Lainey Wilson, CMA Female Vocalist of the Year and New Artist of the Year and ACM’s New Female Artist of the Year, is known for her signature Bell Bottom Country aesthetic. “It’s an amazing camp to work with,” says Andrew Sparks, President of PTP Live and Account Manager for Wilson’s first headlining tour, which kicked off this summer. And as head of PTP, which stands for Production Technology Partners, Sparks emphasizes the importance of the “partner” part, working with this tour. “They’re understanding, they love new ideas; they’re everything you would ever want out of a client. It’s a partnership,” he says.

“We’ve been working with Lainey since about 2018 and her manager, Mandelyn Monchick of Red Light Management, with different production elements,” Sparks continues. “At PTP we really enjoy starting with artists early in their careers, especially in country music. It’s such a relationship-based industry, and we like to be able to start supporting them before they take off. We help here and there, are their support structure and continue to be there, ready to go as they go up in the industry.”

From PLSN, Sept. 2023, Production Support, by Michael S. Eddy, page 28