As ADJ continues to develop into a leading mid-market supplier to the AVL rental, production and installation industries, the company has appointed Image Marketing as its manufacturer’s representative for Southern California. The company’s market share in this significant region continues to grow, which means that more boots on the ground are essential to continue providing ADJ’s trademark excellent customer service. The team from Image Marketing will assist ADJ’s internal sales staff in continuing to provide the best possible service to existing customers while also developing new business.
Image Marketing was founded by Bob Rufkahr in 1980, and since then has represented some of the most prominent manufacturers in the AV and lighting industry. The company offers a variety of services tailored to meet the needs of their dealers and manufacturers. Since inception, Image Marketing’s mission has always been to represent quality products from manufacturers and to act as a conduit between manufacturer and dealer with the end goal being to ensure that both entities achieve sales and profit growth.
Today, Image Marketing is led by Bob’s son, Tony Rufkahr, who literally grew up in the industry – having never missed a NAMM Show since birth! After earning a degree from Cal State Chico in Music Industry & Technology with specialization in Recording Arts, Tony joined Image Marketing, learning the business from his father as well as brother – Chuck Rufkahr – and uncle – Alan Geer – who both began their careers working for Image Marketing before going on to establish their own successful rep firms. When Bob passed in 2014, Tony stepped up to run the company and has enjoyed success representing a series of well-known AVL brands.
“At Image Marketing, we are thrilled to partner with the ADJ Group and represent ADJ, Eliminator Lighting, Avante Audio, Accu-Cable and Accu-Stand in Southern California,” comments Tony. “The range of innovative solutions ADJ offers will provide tremendous value to our clients and their customers from San Diego to Los Angeles. Throughout my career I have always tried to take the fundamentals that my dad, brother and uncle taught me – things like doing the right thing and going the extra mile – and pair them with modern business practices. Old school meets new school if you will. And I think this approach integrates perfectly with ADJ, a company with a rich heritage but also a clear vision for the future.”
Tony and his team at Image Marketing will work closely with Ted Molina, who is a member of ADJ USA’s Internal Sales Team, with a particular responsibility for Key Accounts in Southern California. In addition, they will be supported by Edgar Bernal, ADJ USA’s National Sales Manager and Alfred Gonzales, ADJ USA’s Director of Sales.
“We feel that this new appointment is a very positive step that will be both beneficial to our existing customers in Southern California and help us to generate new business in the area,” enthuses Alfred. “Tony has an impressive pedigree in the industry, which he knows inside out, and brings immense experience and enthusiasm to the table. With Image Marketing working in collaboration with inside sales representative, Ted Molina, I am confident that our business in Southern California will go from strength to strength.”
Image Marketing will begin representing ADJ, Eliminator Lighting, Avante Audio, Accu-Cable, and Accu-Stand in Southern California with immediate effect. Tony Rufkahr can be contacted using tony@imagemarketingrep.com.
Further information from ADJ: www.adj.com
