The ADJ Group of companies will be heavily represented at this year’s NAMM tradeshow in Anaheim, CA. ADJ will once again be the official naming sponsor of the Arena Plaza Stage, which will feature a full ADJ lighting rig alongside an audio setup showcasing sister company AVANTE Audio’s impressive new Imperio Pro ‘mini’ line array system. In addition, the company will have a booth on the show floor that will be used to exhibit products from both ADJ and AVANTE Audio as well as additional sister company, Eliminator Lighting.
Taking place later in the year than usual, a knock-on effect of the global pandemic, NAMM 2023 will run April 13 thru 15 at the Anaheim Convention Center. Attracting tens of thousands of visitors from across the globe, the event is a vibrant showcase of the latest music, audio and event technology. Combining multiple halls of exhibits with numerous stages and smaller performance spaces, it provides music and live event industry professionals with the opportunity to learn, network and be inspired. The ADJ group will be located in the heart of the main exhibition hall on booth #10920, where the company’s experienced team of sales and product specialists will be on hand to answer questions and provide one-on-one demos.
The show will see the official launch of a new LED solution from ADJ, which delivers completely wireless and IP-rated uplighting at an impressive price point. Featuring four 10W 6-in-1 RGBAW+UV color mixing LEDs, an internal rechargeable battery, onboard wireless DMX and an IP54-rated ‘weatherproof’ outer casing with a sleek black finish, the Element H IP is a compact and versatile fixture. It is designed to allow uplighting of structures, foliage, or décor wherever it is required, indoors or outside in any weather conditions, and without the need to run power or control cables. The fixture is available as a set of six, supplied in a durable flight case with on-board battery charging and a UC-IR wireless remote, as the Element H6 Pak. An alternative version, the Element H IP Chrome, featuring a striking polished chrome finish is also available, with six packs of this version available as the Element H6 Pak CHR.
Amongst a small selection from ADJ Lighting’s existing catalog of professional entertainment lighting fixtures on display at the booth will be the recently released Encore Profile Mini Color and Encore Profile Mini WW compact and versatile LED-powered ellipsoidal luminaires. Both fixtures are mini but mighty, designed to offer powerful lighting capabilities in a compact size, making them ideal for a wide range of applications where space is limited. The WW version features a potent 40W warm white LED engine with a 50,000-hour average life expectancy and 3000K color temperature. Its light is focused through precision-engineered optics to deliver a crystal-clear 900 Lumen output with an even field and extremely high CRI of >98. Alternatively, the Color model incorporates a versatile LED engine comprised of 16 x 3.5W RGBWAL (red / green / blue / white / amber / lime) LEDs that also offer a 50,000-hour average life expectancy. By varying the intensity of the six LED types, an extremely wide color palette can be achieved, ranging from vibrant and bold primaries to soft and subtle pastels. The LED engine can also generate white light with color temperatures varying from 2700K up to 7000K, with a dedicated Dynamic White DMX channel provided to allow simple selection. The fixture offers a good CRI of >86 and an output of 300 Lumens.
Heading up the exhibit of Eliminator Lighting fixtures will be four recently released products that each combine impressive output and versatility with excellent value for money. Powered by an efficient 100W LED light engine, the Stryker Beam is a dedicated beam moving head designed to create dazzling aerial effects. This fast and punchy fixture offers a full complement of beam-shaping tools (including motorized focus, frost filter, independent color + GOBO wheels, separate color flag for multi-color effects, and two rotating circular prisms – 8-facet and 16-facet) allowing it to be used to generate of a wide variety of engaging looks. The complementary Stryker Wash is an LED zoom wash moving head featuring nineteen 12W 4-in-1 (RGBW) LEDs that can be divided into three independently controllable zones. Its wide motorized zoom range of 6 ~ 50-degrees allows the fixture to be used interchangeably as a wide wash or tight beam. Designed to get any party started with a blaze of color and movement, the Vortex is a compact and lightweight fixture that offers an impressive output from its efficient 80W LED light engine. Combining a potent GOBO flower effect with a rotating mirror barrel, it generates a myriad of sharp pattern projections that together produce a room-filling effect. Finally, the Cosmic Burst is a laser moonflower that creates hundreds of white, yellow, green, and blue beams which rotate back and forth to create mesmerizing patterns. A room-filling effect, it will generate razor-sharp aerial effects in a haze-filled environment or can be projected onto the ceilings or walls of a venue to create a futuristic backdrop for any party or event.
AVANTE Audio will use the exhibition to showcase its new and improved Imperio Pro ‘mini’ line array system.
Away from the booth, ADJ will also be the official naming sponsor of NAMM’s Arena Plaza Stage for the second consecutive year. Located between the Anaheim Convention Center Arena and the ACC North hall, right by the pedestrian entrance to the site from W Katella Ave, the ADJ Arena Plaza Stage will showcase a wide variety of musical talent throughout each day of the show. Highlights of the program include Miami’s genre defying Los Wizzards, Jazz trumpeter Jonathan Dely, vocalist and virtuoso electric violist Ginny Luke, World Music band Afro Dominicano, Grammy-nominated Caro Pierotto, Americana outfit Rose’s Pawn Shop, country rockers Cimarron 615, and teenage rock band Youthanize.
As the show floor is emptying after NAMM’s first day, the Arena Plaza Stage will also be the venue for ADJ’s Happy Hour event from 5-7pm on Thursday, April 13th. This two-hour mixer will feature live music from local cover band Heavens 2 Betsy and special guests Rodney O and Joe Cooley. Coinciding with NAMM’s 50th anniversary of hip-hop celebrations, the legendary duo will perform classic tracks including ‘Everlasting Bass’ and ‘U Don’t Hear Me Tho’. The event will also feature a cocktail bar, providing the perfect post-show chance to relax, unwind and socialize.
Lighting for the stage will comprise exclusively of ADJ fixtures, predominantly from the Hydro Series of IP65-rated moving heads and the Encore Series of static luminaires. From the Hydro Series, the setup will combine the flagship Hydro Profile model with the feature-packed Hydro Spot 2, intense Hydro Beam X12 dedicated beam fixture and versatile Hydro Wash X19 zooming LED wash unit. Meanwhile, performers on stage will be illuminated by Encore LP18IP LED-powered pars and Encore LB15IP LED-powered linear fixtures. The stage will also feature an LED video wall constructed from ADJ’s Vision Series VS3IP panels, while haze will be generated by a pair of Entour Haze Pro units, one on either side of the stage.
The stage’s sound setup will showcase AVANTE Audio’s Imperio Pro system, demonstrating the small but mighty Imperio Pro IMP205’s ability to deliver the necessary audio reinforcement for a medium-sized outdoor stage. Array hangs of eight modules per side will provide the main PA for the stage, paired with 16 IMP118 sub cabinets. Additional Imperio Pro speakers will also be used for the stage’s delay towers, while onstage foldback will be covered by AVANTE Audio’s Achromic Series active loudspeakers
“We at ADJ are looking forward to showcasing products from across the ADJ Lighting, AVANTE Audio, and Eliminator Lighting lines to event industry professionals at this year’s NAMM show,” enthuses ADJ USA’s Director of Sales, Alfred Gonzales. “Not only are we expecting a busy booth on the show floor, but we’ll be taking our sponsorship of the Arena Plaza Stage to the next level. With a diverse line-up of musicians set to perform, the stage will demonstrate the potential of ADJ Lighting and AVANTE Audio to deliver complete festival stage production in a real-world setting. We’re also excited to host our Happy Hour Event on Thursday April 13, which will be the perfect opportunity for myself and the rest of the ADJ team to meet both existing and prospective customers in a fun and relaxed setting.”
NAMM 2023 will take place at the Anaheim Convention Center in California, April 13 thru 15. The ADJ Group of Companies will be exhibiting from booth #10920 in exhibition hall A, while Avante Audio will also have a pop-up information booth near the ADJ Arena Plaza stage with team members always on hand to answer questions.
