disguise announced a new collaboration with NVIDIA to integrate the NVIDIA Omniverse platform with disguise’s platform for immersive experiences. Creatives will soon be able to connect their preferred digital content-creation (DCC) tools, like Maya, Cinema 4D, 3ds Max and more, in a unified production pipeline, allowing for easier and quicker changes, enhanced content production, the ability to work in full fidelity, and a lower barrier of entry for accessing media and entertainment workflows.
disguise has a 20-year history powering the world’s most spectacular visual experiences including live concerts for artists like Beyonce, location-based experiences like Illuminarium, virtual productions for Netflix and Amazon Prime and extended reality stages for companies like Siemens and Verizon and broadcast coverage for ITV and TUDN. disguise is a production platform delivering the next dimension of visual experiences, bridging the physical and the virtual. Its combination of 3D visualization software, cloud solutions, platform, hardware and services provides creatives and technical teams with the ability to realise any creative vision – no matter the complexity.
NVIDIA Omniverse is an extensible platform enabling individuals and teams to build custom 3D pipelines and simulate large-scale virtual worlds faster than ever. With Omniverse, 3D design teams can work across multiple software suites to collaborate in real time in a shared environment.
“By opening up the production pipeline to standard DCC tools, the available talent pool grows dramatically, overcoming talent shortages across media and entertainment,” says Raed Al Tikriti, Chief Product and Technology Officer at disguise. “This is the rising tide that lifts all boats. The integration with NVIDIA Omniverse connects content creation tools to industry-leading real-time engines such as Unreal Engine, and also opens up future avenues for connecting AI-assisted content creation workflows that are evolving rapidly and taking the industry by storm.”
The integration builds on disguise’s existing RenderStream™ capabilities, which is a bi-directional protocol transporting rendering information between third-party render engines and disguise, allowing for greater synchronicity of content and tracking data across the production workflow as well as the seamless merging of the physical and virtual world.
Additionally, through the connection to disguise’s cloud platform, remote teams and productions can easily collaborate. This suite of applications includes disguise Drive for unified upload and storage, and Previz for importing, previsualizing and sharing of 3D interactive scenes for any production.
“Today’s toughest content production challenges require improved productivity and efficiency,” said Richard Kerris, vice president of Omniverse platform development at NVIDIA. “Through the combination of disguise and NVIDIA Omniverse, technical and creative professionals can take their 3D visualisation and virtual production workflows to the next level.”
A preview of the integration was shown at NVIDIA GTC on March 23, 2023 in the session titled “How to increase productivity in Media & Entertainment with NVIDIA-enabled end-to-end workflows.”
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