For Swedish rock band Ghost’s Imperatour trek, Brazil-based LD Erich Bertti took on the challenge of highlighting a story narrative, not just a band and its songs. “I told [Ghost frontman Tobias Forge] that if I close my eyes listening to Ghost, I imagined it as being a theater rock show with all the concepts of the character creation that he had. The whole storytelling behind the clergy, and all that stuff. I said I could easily see that almost as a musical. We’re telling a story more than doing a concert. It was exactly what he was looking for.”
From “Ghost: A Design Like None Other,” by Michael S. Eddy, PLSN, Dec. 2022, page 34
