“We are pleased to announce that 2022 was a record-breaking international festival and music season for Solotech, representing an increase of over 20% in AV activities provided by our Live Productions teams,” says Martin Tremblay, President and CEO, Solotech.
As the world emerges from the Covid cocoon, or learns to maneuver around it, festivals everywhere made a spirited comeback this year.
Solotech’s Live Productions Division increase surpasses even pre-pandemic levels, a clear sign of organizers, artists and festival devotees’ eagerness for the return of this summer staple. Chances are if you attended a popular festival this summer, Solotech was also there. These included headliner Harry Styles’ epic shows at Coachella, the iconic International Montreal Jazz Festival, the 15th anniversary of Osheaga, the Festival d’été de Québec and the multi-disciplinary artistic works of the Luminato Festival Toronto. The celebrations continued as electronic music took centre stage at Veld Music Festival, while popular headliners and rising stars collided over several weekends at the UK’s BST Hyde Park festival.
An innovative and powerhouse partner, Solotech is a full-service provider of customized integrated AV and technological solutions for live performances. Every festivalgoer wants to experience those ‘WOW’ moments and nothing helps make that happen more than a captivating light show and flawless acoustics to complement spellbinding stage designs.
So far in 2022, over 280 festivals around the world have been supported by Solotech’s dedicated teams and cutting-edge equipment. And with this season running well into September, this total will only increase. Upcoming major productions in Toronto include the hip-hop-centric Rolling Loud music festival and in Las Vegas, the Life is Beautiful Festival, to name a few.
“After the 2-year break in Canada, it was only natural that many festivals wanted to go bigger and bolder. I couldn’t be more pleased, or prouder, of the increased volume of projects Solotech teams have successfully delivered across the country in collaboration with our partners,” said Martin Chouinard, President, Live Productions Canada and Global Operations, Solotech.
Expansion in a new world setting
While it seemed like ‘business as usual’ was on pause during the pandemic, nothing could be further from the truth at Solotech offices throughout the globe. During the pandemic, new opportunities were seized, services were broadened, and activities diversified. It allowed Solotech to strategically pivot through unchartered territory but also take transformative steps towards growth. In 2022, the global leader in AV opened massive new facilities in Las Vegas and Nashville, both internationally renowned cities and major hubs for live entertainment. These structures house an enormous inventory of all things AV as well as on-site rehearsal and stage setups.
In the UK, new leadership will navigate Solotech’s current leading position in the audio field to new levels as a full-service AV provider. Five established warehouses in Manchester, Redditch, Hemel Hempstead, London and Southampton as well as expanded video development and live production departments will sync up to align with Solotech’s overall business model.
Mickey Curbishley, President, Live Productions, US, UK mentions, “Summer festivals are at the heart of the European music scene and for the first time this year, we added video solutions at BST in Hyde Park. Our UK Live Productions Division is building on the reputation and legacy established by powerhouses SSE Audio, Wigwam, Capital Sound and BCS audio, and in doing so, seeking real integrated growth opportunities.”
From annual festivals to months-long concert tours, to permanent installations, anywhere music and culture collide, Solotech is the go-to partner for live productions from opening to closing night.
For more information from Solotech: www.solotech.com
