PLSN caught up with Keith Conrad, CEO of 3G Productions, to discuss how the company, which completed a recapitalization in 2021, has been gearing up for post-pandemic growth. And despite all that’s happened, the growth strategy is still pretty simple: offer the customers great gear and service. “The pandemic was a humbling time for 3G, as it was for many others in the industry, but we persevered and evolved as an organization. By shedding some of our ancillary business lines and focusing on West Coast full production and equipment rental, we are really ready to again support our clients with best-in-class equipment and unmatched service,” Conrad said.
From “Company 411” by Michael S. Eddy, PLSN, June 2022, page 34
