Without the napalm orange artificial coloring of Cheetos, their actual manufactured color is gray. The gray color is so unappealing that they would be almost impossible to market. Even though the cheesy dust stains everything an obnoxious orange, people tolerate the color because it is appealing to their eyes. When choosing a color for a song, the same can be true. People can respond to the color selection long before the chorus starts.
Chris Lose, from LD-at-Large, PLSN, June 2022 page 52
