The world turned upside down… In celebration of the return of Stranger Things, NETFLIX created a visual spectacle of projection mapping and light shows of immense size and scale, offering fans a look into the Upside Down by showing rifts ‘appearing’ on some of the most iconic monuments around the globe.
The promotion spanned 14 countries and 15 landmarks including the Empire State Building in New York City; Bondi Beach in Australia; Duomo Square in Milan; Malecon Barranquilla in Colombia; the Gateway of India in Mumbai; Menara Kuala Lumpur in Malaysia; Al-‘Ula National Monument in Saudi Arabia; Cologne Media Park in Germany; XBox Plaza in Downtown Los Angeles; Wawel Castle in Krakow, Poland; Medborgarplatsen in Stockholm; and the Guggenheim Museum, Bilbao; Telefónica building, Gran Vía 28, Madrid; and Plaza del Callao, Madrid in Spain. Other locations included Shoreditch, London and Tokyo, Japan.
With the appearance of these giant rifts on landmarks in so many countries, NETFLIX put the world on notice: Things are about to turn upside down with the premiere of Stranger Things 4, Vol. 1 on May 27.
Here are videos of the rift ‘openings’ from NYC, Krakow, and Mumbai.
