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WHITE PLAINS, NY— SMPTE, a leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, will host a webcast at 1 p.m. EDT on June 29 to introduce the On-Set Virtual Production initiative, the first in the Society’s planned series of Rapid Industry Solutions (RIS) intended to address rapidly evolving technologies and their application across the media and entertainment industry. More details from SMPTE (www.smpte.org): The June 29 webcast will feature the companies that have signed on to move this initiative forward. Participants will learn about the benefits of the SMPTE RIS program and about the On-Set Virtual Production initiative in particular — and how their organizations can get involved in and benefit from this work. “At disguise, we work with clients on a daily basis to help them navigate the evolving technologies around content creation and storytelling. When SMPTE came to us to present the RIS, we knew we needed to get involved,” said Raed Al Tikriti, chief product officer at disguise. “The notion of bringing information together in a curated fashion is critical to the democratization of this technology.” “SMPTE has long provided the industry with tools, standards, and education on emerging technologies,” said Barbara H. Lange, executive director at SMPTE. “Now, to respond to technology challenges with greater agility, SMPTE has developed a new type of initiative — the Rapid Industry Solution — to help industry professionals tackle the complexities of new technologies and applications. This webcast will offer a quick look at our first RIS and provide details on how it will simplify and support on-set virtual production, which unites traditional production tools with virtual and augmented reality, CGI, and game-engine technologies in real time.” For this On-Set Virtual Production initiative, SMPTE is establishing an Advisory Group drawing from emerging technology, traditional production, manufacturing, and education organizations to provide expertise in interoperability, workflows, and best practices. Advisory Group participants thus far include disguise, ICVR, Lux Machina, Rochester Institute of Technology (RIT), and Whistling Woods International. A dedicated project manager and a more flexible technology review model will facilitate a faster response than can be realized through the conventional SMPTE framework. The Advisory Group participants will determine the direction of the work, which can take the form of technical interoperability, educational initiatives, or other solutions that will benefit the industry. Results of the work will be open and free to the industry, including creative and technical individuals and organizations focused on hardware, software, and every type of service. Recognizing that the challenges of on-set virtual production demand a rapid response, SMPTE designed the RIS program to begin delivering results within a year. The Society and its industry participants will undertake this work while validating the RIS model as a means of addressing other emerging technologies. While the webcast is free, registration is required. More information and a sign-up form are online at smpte.org/past-events/virtual-production-initiative. Advisory Group Participants:
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