LONDON – Multinational giant Siemens partnered with EVOKE Studios and disguise to host 8,000 customers from 90 countries at their Digital Enterprise SPS Dialog. The event offered customers engaging virtual content and introduced the new Siemens virtual showroom which showcased innovative 3D visualizations and tours using disguise xR.
More details from disguise (www.disguise.one):
The disguise xR workflow, implemented by EVOKE Studios, powered the virtual showroom, which featured 56 exhibits in 12 topic areas, more than 130 product presentations and three real factory showcases. In addition, there were 21 stage presentations with 38 top-level industry speakers. A total of 8,000 customers from 90 countries connected to the event.
During five weeks of production EVOKE Studios were charged with providing a high-end xR platform to help provide engaging content for the virtual showroom, allowing clients to interact with individual topics and solutions of their choice. Optionally, customers could choose one- on-one sessions with Siemens experts: More than 2,000 of these took place.
The xR production resulted in a natural connection between the speakers on stage and the xR environment, demonstrating how quickly inexperienced speakers felt comfortable on the xR stage and referring to what could be seen in-camera.
“Compared to the supporting green screen production, the xR production delivered a significantly higher level of quality in the end result,” notes Vincent Steenhoek, Managing Director of EVOKE Studios. “There was a fast turnaround time between recordings and having the end result ready, since so much work traditionally done in post was taken care of during production instead.”
“The design of the xR environments demanded a lot of flexibility for placement and animation of screens, alpha textures and 3D models,” explains Chema Menendez, Creative Director at EVOKE Studios. Because of the real-time nature of the Notch engine and its integration with disguise, the team was able to apply last-minute creative changes to recordings quickly and flexibly.
“The level of integration and production readiness of the disguise xR solution is something we can count on that competing workflows can’t deliver unless we provide a team of developers in-house. And it scales well with budget and requirements for that purpose,” says Chema.
“It is very gratifying when you can deliver a result that everybody involved in production is proud of. Especially when it comes to large industry household names like Siemens. Seeing them adopt new technologies and workflows like those we deliver through xR helps pave the way forward. It was a real team effort for all those involved,” Vincent concludes.
Discover the disguise xR solution here.
Watch the event highlights here.
Credits:
Event agency: Pave
Integrator: CueConcept
xR workflow and disguise programming: EVOKE Studios
Notch and Unity production: Studio One
Hardware partners: Bright Studios, ByLex
About disguise
The disguise technology platform enables creative and technical professionals to imagine, create and deliver spectacular live visual experiences at the highest level.
With a focus on combining real-time 3D visualisation-based software with high performance and robust hardware, disguise enables the delivery of challenging creative projects at scale and with confidence.
With the recent halt of live events around the world as a result of the Covid-19 outbreak, disguise has released an Extended Reality solution to its workflow, empowering the world’s leading brands, artists and production houses to bring to life compelling visual experiences in virtual production that inspire and engage remote audiences everywhere.
disguise xR has already powered virtual productions such as Katy Perry’s performance at the American Idol Finale 2020, the Black Eyed Peas’ ‘Translation’ album launch, SAP’s ‘Sapphire Now’ 2020 conference, Dave’s performance at the 2020 BRIT Awards and HP’s Omen Challenge esports tournament 2019.
