MILAN – For the industry professionals and lovers of style, the Milano Fashion Week is one of the most awaited moments of the year, during which all the International Maisons exhibit on the runway their latest, exclusive collections.
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As well as fashion shows, many private events are organized by the Maisons, just like the one held by the prestigious Italian brand Bottega Veneta at “Palazzo del Ghiaccio” in Milan, which involved PROLIGHTS products.
Airone Service, rental company based in Bergamo, set up the installation, under the creative direction of the lighting designer Marco Renica.
“For the after-show party Bottega Veneta, the client, asked for a scenography inspired to the well-known Studio 54 on Broadway” explained Marco. “We had tight schedules but very clear ideas. Thanks to the collaboration with PROLIGHTS and also to the equipment provided by Airone Service, I was able to re-create the Studio 54 atmosphere in a modern way. The “Sala Cubo” inside “Palazzo del Ghiaccio”, where the event took place, is only 5 meters tall. I wanted the visual impact to be tidy and the installation to be visible from a scenographic point of view, but discreet and chic at the same time.
PROLIGHTS Pixie Beam and Stark 400 were perfect to set up the Hall at the very best, also thanks to their small size. I chose Pixie Beam because of their massive output, perfect to light up the venue, while Stark 400 have been selected because widely adaptable, ideal to be used as beam or as wash.
All the projectors were mounted on trusses, at a height of about 5 meters. 20 among the Pixie Beam and 10 among the Stark 400 were placed on central trusses, and the rest of the fixtures on lateral trusses, in order to light up the lounge zone.
I make use of PROLIGHTS solutions for a very long time. What I appreciate the most is their flexibility, which allows me to meet the clients’ needs and the different locations’ requirements. Airone Service has a huge stock of PROLIGHTS products, from Wash, to Profile right through the Beam, ideal to realize all my projects. Also, PROLIGHTS products’ operational problems are definitely uncommon, and this is without a doubt an added value as a confirmation of their reliability and highest quality”.
