LAS VEGAS, NV – Upstage Video’s West Coast team and local California entertainment design company, Tractor Vision, collaborated on the deployment of a curved, 3mm LED screen and scenic surround structure for NAB Show exhibitor, edelkrone. The end client used the 10’ x 35’ LED wall and scenic structure to display video content showcasing their new products and innovation.
More details from Upstage Video (www.upstagevideo.com):
“We see it more and more with every trade show and corporate event we attend, big brands are using dynamic video content to increase impact,” says Doug Murray, President of Upstage Video. “The best service we can offer to our clients is our experience of what works and what doesn’t, in this case a 3mm LED wall was essential for the viewing audience who was about 10-15’ from the screen.”
With more than 100,000 attendees from 160 countries all over the world, the NAB show in Las Vegas, NV is a high-end technology mecca for the media and entertainment industry.
NAB 2016 was edelkrone’s second project with Upstage Video. “Having a great selection of video wall equipment and products aside, the Upstage Video team is extremely professional and genuinely caring of [client’s] projects,” says, edelkrone’s USA’s President and Executive Director. “Some [live event] companies may limit their services to what ever is proposed on paper and when you arrive on site, there may be unexpected issues that arise. With Upstage Video you can rest assure they help in every possible scenario, even outside of the project scope.”
Recently gaining notoriety in the trade show world, Tractor Vision has been a leader in entertainment construction for 10 years. Their acute abilities to 3d model environments, execute design and construction, down to the even smallest details, was critical to accomplish this project. Accustomed to producing custom environments at a fast pace for the TV and film world that still maintain high quality standards, TV’s repertoire of skills were extremely successful when applied to design and builds for trade shows.
“Here at Tractor Vision, we love integrating our skills with new LED technologies including LED screens, and our relationships with high tech companies like Upstage Video allow us to push our capabilities. We are excited by projects such as edelkrone because they allow us the opportunity to apply our talents learned from the entertainment industry to another environment. Our typical timelines are so short and fast, so working on a tradeshow project is that much more rewarding because we have the time to creatively develop aspects of the project that time often does not allow.”
For more information about Tractor Vision, go to www.tractorvision.com.
