ARGYLE, TX – This is big. No seriously…this is HUGE! Bristol Motor Speedway will soon be home to the world’s largest outdoor, permanent, center-hung digital display. Fittingly named “Colossus,” the screen – comprised of 8,694 square-feet of state-of-the-art digiLED Toura 6mm LED panels – will give race fans an unprecedented audio-visual experience when it debuts later this month.
More details from GoVision (www.jumbo.tv):
Argyle, Texas-based GoVision has been there from the beginning, from initial design and engineering to proof of concept. And once the screen is in place, GoVision will manage, market, operate and maintain the screen in a partnership modeled after its long-standing relationship with the Dallas Cowboys.
As with the screens outside AT&T Stadium in Arlington, GoVision will have access to the LED panels that make up Colossus when they are not in use at the Speedway. The panels will add to GoVision’s massive inventory of Toura 6mm tiles – the largest rental inventory of state-of-the-art LED panels in the industry – further expanding GoVision’s ability to serve more, and larger, events around the country.
“This is truly a one-of-a-kind, first-of-its-kind installation and I’m proud that our organization is the one with the capabilities to pull it off,” said Chris Curtis, CEO and founder of GoVision, L.P., one of the nation’s premier suppliers of large-scale LED video displays and related services. “We worked closely with BMS and Panasonic to create a win-win partnership that includes both a huge permanent installation at the Speedway and the availability of a substantial new amount of cutting-edge 6mm panels for rent.”
Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway, shared his excitement for the giant new screen at a special reveal ceremony.
“Combine all the energy and excitement of Bristol with the ultimate home theater system, and you’ve got Colossus,” he said. “The size, resolution and sound of this display will draw our guests into every bit of action on the track and in the infield.”
Each of Colossus’ four custom-built screens is approximately 30’ tall by 63’ wide. In total, the system hosts nearly 54 million LEDs and 18 million pixels. The Toura 6 product was custom designed by digiLED to meet GoVision, Panasonic and BMS specifications and has a 6mm pixel pitch, meaning that the pixels are grouped tighter than any other large-scale, permanent outdoor display. The result: a glimmering visual experience capable of offering 281 trillion different colors and that is 23 times brighter and 25 percent sharper than the typical home HD TV.
The display will hang from a halo-shaped truss and features an additional circular LED display beneath the screens measuring nearly 6’ in height. Between the screens and the LED ring, that’s more than 10,500 square feet of high-resolution, active viewing area.
