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make.tv Launches make.tv ACQUIRE plug in for Avid MediaCentral Platform

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COLOGNE – make.tv is driving the revolution toward cloud-based TV production further forward with its latest development, make.tv ACQUIRE. The new plugin enables third-party solution providers to integrate the functions of the make.tv Live Video Cloud into their own applications. As part of this development, make.tv is pleased to announce that Avid® has certified the integration of the make.tv ACQUIRE plugin within the Avid MediaCentral™ Platform ecosystem, using the Avid Connectivity Toolkit.

More details from make.tv (www.make.tv):

 With make.tv ACQUIRE, Avid MediaCentral Platform users can enjoy complete access to the make.tv Live Video Cloud and all its features. News productions can be enriched with live feeds from smartphones and tablets.  For example, news reporters can upload live streams using the free make.tv MOBILE APP and, at any time, the producer can determine the location of his roving reporters thanks to geo-localization, query their online status and communicate via a chat function and integrated intercom. On top of this, a tally light in the make.tv MOBILE APP notifies the reporter as soon as the supplied live stream is on-air.

As a result, make.tv is becoming a daily business tool for Avid users and news reporters all over the world. The seamless compatibility with other make.tv tools, such as make.tv SELECTOR and make.tv MANAGER, means that the content generated can be selected, managed and distributed with excellent flexibility. Producers also have the option of transferring their content to Avid Interplay® | Production.

“In our Internet live production tool, we are bringing together all of the features essential for the cloud-based acquisition, production and distribution of video content. Live formats such as news, events, sports and conferences can now be produced more quickly, more independently and most cost-effectively than ever before,” said Andreas Jacobi, CEO of make.tv. “The certification for the Avid MediaCentral Platform is a significant step on our journey towards revolutionizing live productions through cloud-based architectures.”

At this years IBC in Amsterdam at stand 3.B40, make.tv will introduce make.tv ACQUIRE to the European public for the first time. Prospective clients had the opportunity to see its features for themselves and learn how make.tv could streamline their own production workflows for greater efficiency and financial benefits.