Visualizers are awesome, but you have to control them. Don’t let them control you. Because they are so fast, it is really easy to not think clearly about how all of this will go together when it is done. The next thing you know, you have designed something that looks more like the Death Star rather than the simple set you were first asked to design…. So now that you have your Death Star set complete with enough lights to be seen clear from the Outer Rim in front of your client in the rendering, you will have blown their minds. But if the next comment out of the person signing the check is, “Looks cool,” it’s usually followed by, “How much is this going to cost?” Your answer to that question could end your meeting pretty quickly if your number is way higher than what the client was thinking.
—Michael Graham, from “Focus on Fundamentals,” PLSN, March 2015 page 52
