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Corporate vs. Rock ‘n’ Roll Shows

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In an effort to stay consistently employed since I left my last tour, I have been doing more work in the corporate/trade show end of the industry. Because these shows are usually one-offs, every show is a new product. While I miss the energy of playing along with a band every night, I love getting to be creative with new projects. While the vibe of a corporate show verses a rock tour can be compared to a set of identical twins who’s personalities are polar opposites of each other, the same skills are needed to create a polished product for either. The organization that lets a master electrician run three miles of cable in a quick systematic manner (on an arena tour) lets him do the same thing in a convention center. And that skill-set that allows an LD to walk into a house rig and set the mood for a song by filling the stage with dramatic scenes painted out of light also allows her to add depth, color, and texture, to a corporate meeting or broadcast event.

—Jess Baker, Guest “LD-at-Large,” PLSN, March 2015, page 68