There’s a caveat with 4K presentations, and companies desiring to move in that direction need to have their eyes wide open. The workflow, from concept to presentation, is the same, but the budget for a 4K event would essentially be four times that of an HD event — because you’re dealing with signals that are four times HD. The storage medium needs to be four times as large. The rendering of your graphics and videos will take an enormously longer time, and the file size of a 4K video is exponentially larger than that of an HD video. Your graphics department might consider investing in a dedicated, high-powered “render farm,” — just to get the graphics and videos complete in time for the event. Don’t let these facts discourage you, because the end result will certainly be the finest, most spectacular way to put your event on screen, in native 4K.
—Paul Berliner, from “Video World,” PLSN, Oct. 2014
