The popularity of projection mapping continues to grow, but when clients ask for video projection, do they want true 3D mapping projection, or are they merely visualizing 2D projection with masking? The content creator has to determine exactly how to give the client what they are expecting as well as provide a reasonable estimate of the time needed to create the content. Since 3D content that is created for projection is far more sophisticated than flat 2D content, it will take longer to create. 3D models have to be created of the object first before any images can be created, and the rendering time for creating 3D mesh-wrapped media can be lengthy. Knowing the expectations of the client also helps determine the proper amount of gear that you will need to provide to complete the project, which is, of course, another big consideration when estimating the costs involved. All of these details need to be hammered out early in the discussion. It’s best to ask a million questions about the project during the conceptual phase so that you can make the best decision possible.
—Vickie Claiborne, from “Video Digerati,” PLSN, Sept. 2014
