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Robe Launches BMFL, Announces Product Tour

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ROZNOV pod RADHOSTEM, Czech Republic – Robe formally introduced its 1700W Bright Multi-Functional Luminaire (BMFL) on Sept. 2, 2014 via a worldwide multi-lingual video broadcast across three time zones.

More details from Robe (www.robe.cz):

Watched by nearly 11,000 people who pre-registered on the special Robe Premier launch website, complete with a technical delay due to a flood of last minute requests in Europe, the broadcast took place and showed Robe’s CEO Josef Valchar introducing the brand new 1700W BMFL Spot.

The BMFL is a unique signature fixture with a host of innovative features designed as a real game-changer for the moving light industry.

The BMFL is massively bright, lightweight for its intensity and incredible versatility and is the result of three years development in close communication with some of the world’s leading lighting designers, directors, programmers and operators as well as rental company owners, project managers and account handlers.

“I think it’s the best fixture we have ever made,” declares Josef.

The BMFL World Tour kicks off with three days at Robe’s global HQ in Valmez, Czech Republic, four key cities in the U.S. – Las Vegas, Los Angeles, Chicago & Washington D.C. – together with Manchester in the U.K.

The second week sees the BMFL World Tour visit New York, London, Dubai, Cape Town, Johannesburg, Tel Aviv, Nashville, Meerhout (Belgium), Alphen aan den Rijn (Netherlands), Dallas, Rome, Moscow, Brisbane and Melbourne.

By December, the BMFL World Tour will have visited over 60 countries on all continents and thousands of interested parties will have seen and experienced this amazing product close up and in depth.

Full details of World Tour dates are at the end of this press release.

Meantime, the massively bright and hugely dynamic BMFL Spot fixture has been impressing everyone who has seen it during the late summer, appearing at some seriously high profile events.

The largest two references, each with 64 BMFL Spots, were the Opening and Closing Ceremonies of the 2014 Commonwealth Games in Glasgow, where LD Tim Routledge’s vibrant design really put the fixture through its paces, with spectacular results and much positive feedback.

Meanwhile, LD Tom Kenny debuted the BMFL Spot in the US on the 2014 Teen Choice Awards in Los Angeles, where 52 fixtures on his rig produced more stunning results to the delight of all!

The events also included two major EDM extravaganzas – for the launch of David Guetta’s new live show at Global Gathering (LD Jonathan ‘Leggy’ Armstrong) in the UK, and in Arena 13 (hosted by Pussy lounge and other leading club concepts) at the Tomorrowland experience in Belgium (LD Kristof Van Mensel).

BMFL World Tour 2014

Australia   09/09/2014     Gold Coast

Australia   10/09/2014     Brisbane

Australia   11/09/2014     Melbourne

Austria      24/09/2014     Vienna

Belgium    10/09/2014     Meerhout

Bulgaria    12/10/2014     Sofia

Czech Republic 02/09/2014     Valasske Mezirici

Czech Republic 03/09/2014     Valasske Mezirici

Czech Republic 04/09/2014     Valasske Mezirici

Denmark  30/09/2014     Copenhagen

Estonia     22/09/2014     Tallinn

Finland     16/09/2014     Helsinki

Finland     17/09/2014     Helsinki

Germany  25/09/2014     Nürnberg

Chile 21/10/2014     TBC

China        21/10/2014     Guangzhou

Italy  12/09/2014     Rome

Israel        09/09/2014     Tel Aviv

Israel        10/09/2014     Tel Aviv

Japan        18/09/2014     Tokyo

Japan        19/09/2014     Tokyo

Korea        15/09/2014     Seoul

Korea        16/09/2014     Seoul

Latvia        24/09/2014     Rezekne

Lithuania  23/09/2014     Vilnius

Malaysia   25/09/2014     Kuala Lumpur

Mauritius  28/11/2014     TBC

Mexico      03/11/2014     TBC

Netherlands      11/09/2014     Alphen aan den Rijn

Norway    22/09/2014     Stavanger

Poland      02/10/2014     Warsaw

Portugal   29/09/2014     Lisbon

Romania   22/10/2014     Bucharest

Russia       12/09/2014     Moscow

Singapore 22/09/2014     Singapore

Slovenia    15/09/2014     Ljubljana

South Africa      09/09/2014     Cape Town

South Africa      11/09/2014     Johannesburg

Spain         23/09/2014     Madrid

Spain         01/10/2014     Barcelona

Sweden     18/09/2014     Stockholm

Switzerland       15/09/2014     Zurich

Turkey      24/10/2014     Istanbul

UAE  09/09/2014     Dubai

UK    05/09/2014     Manchester

UK    09/09/2014     London

UK    15/09/2014     Dublin

UK    16/09/2014     Belfast

UK    18/09/2014     Edinburgh

USA  03/09/2014     Las Vegas

USA  04/09/2014     Los Angeles

USA  04/09/2014     Chicago

USA  05/09/2014     Los Angeles

USA  05/09/2014     Washington D.C.

USA  09/09/2014     Nashville

USA  10/09/2014     Nashville

USA  11/09/2014     Nashville

USA  11/09/2014     Dallas

USA  16/09/2014     New York City

USA  23/09/2014     Cooper City

USA  24/09/2014     Cooper City

The BMFL World Tour 2014 will continue in other locations around the globe through November and December 2014.