Skip to content

ETC Names David Lincecum VP of Marketing

Share this Post:

MIDDLETON, WI — ETC named company veteran David Lincecum vice president of marketing. Lincecum joined ETC more than two decades ago, and most recently served as product marketing manager. In his new role, Lincecum will oversee the global marketing operations of ETC, while supporting dozens of ETC’s marketing employees around the world.

More details from ETC (www.etcconnect.com):

“I have ‘grown up’ at ETC,” said Lincecum, “and I am honored to be trusted with leading the smart, creative and hardworking people in the Marketing group. The entertainment technology industry can expect a lot from ETC over the next few years, and I am thrilled to be stepping into this position at time of such significant change and growth here.”

Lincecum earned a bachelor of arts in theatre from Southeastern Oklahoma State University in 1987, and a master of fine arts from Tulane University in 1990. After completing his education, he gained experience working as a lighting designer and assistant lighting designer. In 1992, he cofounded lighting dealership Stagelight, Inc., in Houston, TX.

Lincecum officially joined ETC in 1994, relocating to Los Angeles, CA, to work as a field project coordinator. The following year, he became the western regional sales manager. He was instrumental in growing ETC’s sales and developing the rep and dealer network in the western United States. Then in 2003, Lincecum transferred to ETC’s headquarters in Middleton, WI, to take on a new position as product marketing manager. Since then, he has played a significant role in organizing ETC’s overall product strategy and developing a strong product management team.