“Years ago, Shep Gordon (manager for Alice Cooper and Luther Vandross) taught me that the key to creating a memorable show that is equally as successful on the financial statements as it is to the public is to make anything that you do appear three times larger than it actually is… If it is a five-truck show, make it look like 15. In our case, we took 18 trucks and filled the arena. I want Shep to know that the formula still works!”
—Tom Marzullo, Tour Director/Production Designer for Justin Bieber’s Believe World Tour, as quoted by Steve Jennings for “Designer Insights,” PLSN, Sept. 2013
