KERKRADE, Netherlands – A group of lighting designers, installers, dealers and other professionals from Belgium, France, Germany, The Netherlands and Poland journeyed to Elation Professional’s European headquarters recently for the annual Elation Pro Active Day. The day-long event involved hands-on demonstrations and other activities – as well as some fun events – for the pros who attended.
More details form Elation Professional (www.elationlighting.eu):
Moderated by Elation’s Harry De Lon, an industry veteran who is widely respected for his understanding of stage, touring and theatrical lighting, the program featured sessions on theatre lighting, moving heads and new product updates. These sessions took place in Elation’s state-of-the-art showroom, which provided realistic settings for the lighting demonstrations.
The Elation showroom also served as the setting for “product shootouts,” which offered head-to-head comparisons between Elation fixtures and comparable products from leading competitors.
The Elation fixtures were rated favorably, and many visitors left the event with a new appreciation of LED white light fixtures. After seeing the LED fixtures compared to conventional white lighting, even the biggest skeptics acknowledged that the former was every bit the equal to the latter.
Aside from benefiting from some intensive learning experiences, attendees at the 2013 edition of Elation Pro Active Days enjoyed plenty of networking opportunities, especially at the American-style barbecue reception on the patio deck at the company’s headquarters.
Elation Europe’s American cousins from the ADJ Group were so impressed with the success of Pro Active Day that they plan on holding similar events at the company’s Los Angles facility. This move certainly has the endorsement of Dirk Kast, CEO of Elation Europe.
“As a company, we believe that our success rests on keeping our customers informed, not only about our products, but also about the state of technology in the lighting industry and how it can help them advance their careers,” said Kast. “When we do this everyone benefits; we have more informed and successful customers and our business prospers. This is the philosophy behind our Pro Active Days and it’s why we will continue to hold these events in the future.”
