ST. LOUIS, MO — April is Global Autism Awareness Month, and on April 2, 2013, Autism Speaks will once again be promoting its Light It Up Blue (LIUB) campaign to wash famous facades and more modest structures in blue illumination. Past efforts include blue washes on facades including the Empire State Building and the Sydney Opera House.
HOK, which has helped turn facades in St. Louis blue since the LIUB awareness-raising campaign started gaining momentum several years ago, worked with local Rosco dealer Cine Services to obtain the two official Rosco color filters for this event: Roscolux #68 Parry Sky Blue and Roscolux #80 Primary Blue.
HOK notes that two colors are specified to accommodate the variances in fixture output and also reflectivity of the surfaces washed in blue hues. HOK Lighting recommends using Roscolux #68 on lower-medium intensity light fixtures or if the illuminated surface is less reflective and/or darker-colored, and Roscolux #80 Primary Blue on brighter lights or if the surface is lighter and/or more reflective.
For more information, please visit Rosco (www.rosco.com/liub), Autism Speaks (www.autismspeaks.org) and HOK (www.hoklife.com).
More details from Rosco (www.rosco.com):
Roscolux #68 Parry Sky Blue and #80 Primary Blue are the official color filters of Light It Up Blue and Rosco will donate a portion of the profits generated during the month leading up to the April 2nd event to Autism Speaks.
Rosco is partnering with participating Rosco dealers – each of which also made a $250 donation to Autism Speaks – to provide several Light It Up Blue solutions including:
• Filters for exterior lights -R68 for dimmer lights or darker buildings and R80 for brighter fixtures or lighter buildings
• R68 & R80 Roscosleeves for fluorescent bulbs and 48” wide R80 rolls to tape on windows, both of which will turn the lights inside a home or office blue to the passersby outside.
Rosco has also made a special gobo for the event, which is available for standard gobo pricing, for those buildings that can’t light up blue – but still want to participate in the Light It Up Blue autism awareness campaign.
