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Trend-Spotting: Music Festivals at Sea

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In December, Coachella, the festival, also becomes S.S. Coachella, climbing aboard the Celebrity Silhouette, a 1,000-foot, 122,000-ton ship with room for 2,800 fans who will sway to the beats of Pulp, Hot Chip, Girl Talk, Yeasayer, Sleigh Bells, James Murphy of LCD Soundsystem and about 15 other acts on two cruises leaving from Fort Lauderdale, FL. The cruise-music-show production connection, building for years, now includes themed cruises such as the Rock Boat, an alt-themed cruise with Sister Hazel, A Rocket to the Moon, Roger Clyne and the Peacemakers, Junior Doctor, Ponderosa and Saints of Valor, and the all-Weezer-all-the-time Weezer Cruise. Coachella is a logical extension of this trend, as are the EDM events that are also migrating to cruise ships. They’re also priced in line with the upper-end land-based festivals, with four-to-a-cabin for Coachella at sea costing $500 per person for the backpack set and Sky suites available for high-rollers starting at $9,000 per person…The latest wrinkle is themed cruises that have their performances both on the ship and on land, often on private Caribbean islands the ship operator contracts with. That’s changing the logistics of the business: for the Kid Rock cruise, for instance, Stammel had to have an entire stage, sound system, lights, video and backline flown in from Miami and waiting for the ship when it docked in the Bahamas.

—From “The Biz” by Dan Daley, PLSN, Sept. 2012