RANCHO DOMINGUEZ, CA — Custom theatrical drape manufacturer Sew What? Inc. along with sister company Rent What? Inc. have expanded channels on both Flickr and YouTube, including cross-links with their own websites. As a result, prospective customers can research hundreds of stage curtain and backdrop photos, watch corresponding videos, and then visit the web sites and company blog for more details.
More details from Sew What? Rent What? (http://www.sewwhatinc.com):
RANCHO DOMINGUEZ, CA — Custom theatrical drape manufacturer Sew What? Inc. along with sister company Rent What? Inc. have expanded channels on both Flickr and YouTube, including cross-links with their own websites. As a result, prospective customers can research hundreds of stage curtain and backdrop photos, watch corresponding videos, and then visit the web sites and company blog for more details.
“After 15 years, we’ve got so many amazing images and videos in our portfolio. We wanted to find a more meaningful way to integrate them into a proper online experience for our customers,” said Sew What? president Megan Duckett. “Our customers live on Flickr, they live on YouTube. We want to be where they are and not force them to always have to come to us.”
Those who do visit the companies’ main websites are provided links to their Flickr and YouTube channels (www.flickr.com/photos/rentwhatinc/ and www.youtube.com/user/sewwhatinc). These channels link back to their respective company sites, so the user never feels lost. An additional benefit says Duckett is that the cross-linking of these platforms strengthens the effectiveness of its search engine marketing efforts.
“Everything is key-worded,” she commented. “We want to make it insanely easy for producers, tour managers, special event planners and designers to find exactly what they’re looking for when they decide to put on a show and make it really fantastic.”
Additionally, by moving much of the stage curtain video and photo library content off the main site and onto Flickr and YouTube, it allows for the inclusion of much more content than would be practical otherwise. Results so far have been encouraging, based on traffic statistics and comments made by those viewing the videos and drapery images.
“The old days of online marketing are gone,” Duckett added. “We have to stay current with where our customers are going, what they’re looking for and how they’re using the web. We can’t say we’re here to serve them if we’re not where they hang out.”
