NORCROSS, GA — Pearl Jam’s Eddie Vedder agreed to perform for a fundraising event at a private residence. Given that it was a daytime event, projection was a consideration. The fact that it was someone’s backyard was another consideration. In under one hour, the backyard balcony was turned into a concert venue using the NanoLumens 112” NanoFlex display.
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NORCROSS, GA — When Pearl Jam front man Eddie Vedder agrees to perform at a fundraising event at a private residence, you can be certain that the event’s organizers will do everything possible to make sure everyone has a center stage view of the performance. That’s exactly what Artists for Peace and Justice did when they hung a NanoLumens 112” NanoFlex display from this home’s balcony — they turned a daytime backyard event into a state-of-the-art concert venue in just under one hour.
Artists for Peace and Justice (APJ), a celebrity-backed fundraising organization, recently used a NanoLumens 112” NanoFlex display at their large backyard fundraising event during the Toronto International Film Festival. As an outdoor fundraiser, there was certain to be bright sunlight, wind, and possibly even rain—all of which made the bright, flexible, waterproof NanoFlex display the perfect display solution.
With more than 250 guests, including actors and musicians in town for the film festival, the event was a hit and raised more than $600,000. The proceeds helped APJ to open a new building at the Academy for Peace and Justice, the first free secondary school serving the poor in Port-au-Prince, Haiti.
According to APG Displays Vice President David Weatherhead, “There’s a reason most concerts take place at night—the stage lights and video displays are easiest to see in the dark. For a midday concert or event where a video is shown in direct sunlight, the display has to be exceptionally bright for people to view the video, and the NanoFlex display excels in this regard because it is made to extremely high standards and is capable of incredible brightness.
“When Artists for Peace and Justice told us what they wanted to do and what the fundraiser was for, we decided to lend a hand to the cause and provide them the NanoLumens 112” NanoFlex display for the four-hour event. We also provided a cameraman who shot video throughout the fundraiser and live performance. The NanoLumens screen worked out perfectly because we were able to hang it right on the back porch of the house in less than an hour, because it’s so light. I wouldn’t be comfortable doing that with any other display.”
First introduced in 2010, NanoFlex digital displays conform to fit any surface, are thin, lightweight and energy efficient, and can be mounted as easily as a work of art. NanoLumens manufactures ultra-thin and lightweight, easy-to-install and maintain, seamless 6mm pixel pitch flexible LED displays in virtually any shape or size to meet each customer’s unique requirements.
“The NanoFlex is the most versatile digital display in the world, thanks to its light weight, flexible design, super-bright LED technology, and reduced installation requirements,” said NanoLumens President Rick Cope. “Outdoor concerts, fundraisers, rallies and sporting events have been waiting for a display tailored to their specific needs forbright sunlight viewing, while also being protected from rain and wind. A flexible, bright waterproof display is exactly what the digital signage and display industry needed, and it’s exactly what we are producing every day.”
