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Concert Trucking “Like Choreographing Ballet”

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Some companies outside of the concert/touring business who happen to have some big trucks are trying to elbow into the market…but Roadshow president David Kiely notes what industry veteran Steve Maples told him years ago: Every year somebody thinks they want to be in the rock ‘n’ roll business, and they come in fast and leave just as quickly when they realize they can’t make money. In their wake, they leave a little turbulence in the marketplace. “People don’t understand that we make it look easy, but there’s a lot of planning.  It’s like choreographing ballet.”

From “Big Wheels Keep on Turning,” by Kevin M. Mitchell, PLSN, Oct. 2009