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The Many Uses of YouTube

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YouTube definitely has been one of those inventions that has changed my line of work.  Video records of productions are occurring every day and are made available around the world. Do you need to know what a Jimi Hendrix show looked like in the early 1970s?  No problem, just type that in and your video magically awaits. Were you just hired by a certain artists and you need to see what her previous tour looked like? YouTube to the rescue again.  If you never saw what a rig full of Intellabeams could do, just search on YouTube for classic light shows. Whether you are a designer or programmer, there are also generally video records of your work to find online…While watching videos shot by audience members, you can gain a new insight into how the fans view the show.  For example, you can see their reactions, what they pay attention to, and what they think is cool…This insight would not have been possible without the feedback that YouTube provides.

From “Feeding the Machines” by Brad Schiller, PLSN, August 2009