TAMPA, FL — As Super Bowl XLIII approached, Tampa's Raymond James Stadium was lit with a new kind of LED floodlight, Philips ColorReach Powercore fixtures. The lighting project was part of a city-wide beautification effort leading up to the game, and the stadium was lit from dusk until dawn. Design firm Infinite Scale Design was responsible for designing and branding the overall look of the city of Tampa for Super Bowl XLIII. Working with lighting designer Dall Brown, they chose to accentuate the stadium's exterior crown with some 70 ColorReach Powercore fixtures, with just two required to evenly illuminate each 40 by 80 foot bay. Mounted on a concrete cross beam from within the stadium, the fixtures project light onto the underside of the stadium's upper 30 rows.
Each fixture was individually programmable and could produce the colors of the opposing teams, and use a wide array of colors and color-changing effects. Capable of projecting over 500 feet, the ColorReach Powercore fixtures made the stadium visible from the air and from multiple viewpoints across the city. The fixtures were supplied by LED Source and programmed and installed by local Tampa entertainment solutions provider, Bay Stage Lighting.
"The Super Bowl is considered by many to be the most important sporting event of the year, and we wanted to create a visually striking look for the city that matched the excitement of the event," said lighting designer Dall Brown. "When it comes to LED lighting, Philips Color Kinetics is known for its quality and reliability, which are critical for this globally televised event. ColorReach Powercore delivers the high intensity required for this project, along with unlimited color choices and low power consumption."
The ColorReach Powercore fixtures were also aligned with the NFL’s goal of making the Super Bowl more "green." The temporary lighting scheme required only 290 watts per fixture. Even when operating at full intensity, ColorReach Powercore consumes less than half the energy of a typical coffeemaker. By comparison, the traditional metal halide fixtures typically used in such exterior projects consume 1,600 watts each and require gels to produce colored lighting.
Other Philips Color Kinetics installations in entertainment and sporting venues include Boston's TD Banknorth Garden and Bank of America Pavilion, Los Angeles' Hollywood Bowl, Milwaukee's Marcus Center for the Performing Arts and Sweden's Globen Arena.
For more information, please visit www.philips.com.
