My buddy and I fell for a manufacturer’s BS about lumens and rented a bunch of fixtures for a client who wanted the exterior of a building to “glow in a bath of purple light.” But the lights would not zoom wide at all and were nowhere near as bright as the Synchrolites we should have rented. I had 24 purple dots on a brick wall. It was time to turn on the BS. I programmed a series of chases complete with movement, strobing white light mixed with purple and a bunch of other tricks. I explained that the purple bricks were just plain boring. The client totally agreed and thanked me for my design integrity and my ability to adapt and overcome.
—Nook Schoenfeld, from LD-at-Large, PLSN, June 2008.
