What we try to do is organize the architect, the interior designer and the owner to spend more time on concept and to ask: What feeling should the viewer experience when they come into a space? Is it warmth? Is it mountains in Northern Italy? What is it they should feel and how can we all work toward creating that feeling? The owner, the architect, the interior designer, the lighting designer all work together trying to create that one feeling. If we can do that, then we can create something great.
— Paul Gregory
